Throughout my professional life, I've held marketing and sales roles within companies that I believe in. These experiences have shaped my knowledge of how to build an authentic brand and loyal following.
I believe each brand has the ability to connect with their fans by providing them with real value
and I'm here to help my clients communicate this value digitally.
I have worked in marketing for over 14 years and have seen the drastic shift that engaging social media has had on consumers' purchasing behavior. My expertise has helped me and my partners run highly successful marketing campaigns to yield millions in sales.
My purpose is to help my clients promote their brands through a comprehensive strategy that leverages their data to elicit real engagement and revenue.
Born and raised in the suburbs of Los Angeles, I started Spicy Marketing LA in 2019 to help music, live events, and hospitality brands better reach their audience through targeted and genuine outreach.
Help entertainment and hospitality brands promote their content through a comprehensive digital marketing strategy to reach their sales goals.
My clients include live event promoters, independent record labels, historic venues, artists/musicians, boutique hotels,
hospitality brands and SaaS startups.
Our full-service agency has run successful promotional, digital, and experiential campaigns across multiple sectors.
Develop omnichannel marketing campaigns for all Wonderland festivals - including Beyond Wonderland SoCal, The Gorge, Chicago, and Nocturnal Wonderland.
Manage social media, digital ads, online presence, headliner experience, influencer marketing, out-of-home marketing, PR, and on-site media for all Wonderland festivals.
In 2023, these efforts sold over 150,000 tickets, generating over $30 million in sales!
Created and managed relationships with clients, ranging from Silicon Valley startups to Fortune 500 Executives, regarding their Wikipedia projects and overall online reputation through SEO & SEM.
PRESIDENT & DIRECTOR OF PUBLICITY
Indus Executive Council | 2009 - 2012
Managed a budget of $70,000 to organize National Intercollegiate A Cappella and Dance Competitions plus on-campus cultural events that reach an audience of over 5,000 people.
Managed our environmental blog that informed readers on climate research, environmental trends and cause marketing strategies, while tracking traffic and analytics to reform our online marketing operations.
Queen’s Crescent Community Association | Summer 2011
Developed and implemented a new marketing strategy to promote all summer services, events and activities through onsite and offsite operations such at social media websites, pamphlet distribution and media campaign.
Conducted a study to uncover the perceptions of Nike’s labor practices in relation to their relative profit margins & determined action items to help them revamp their public image.
CAMPUS MARKETING
RockMelt | 2010-2011
Promoted Rockmelt's social media browser to the Cal student population by hosting
on-campus activations to raise brand awareness and adoption by 25% in one year.
Hired as the 1st employee and Sales Director to help ToneDen shift from a Freemium to Paid business model that yielded $2 million in Annual Recurring Revenue.
Qualified potential customers through inbound leads and targeted cold prospecting to sourced over $2 Million in New Pipeline and over $1 Million in Annual Recurring Revenue.
I work with entertainment and hospitality brands to increase sales and revenue through targeted social advertising and relatable digital content. My passion for engaging art and music drives my ability to properly promote these projects and I only take on new clients that I personally believe in!
